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Unscrew America
Posted at 05:14 PM on February 21, 2008 comments (4)
By Nicole Walters, GreenIsUniversal.com
I'd like to announce the launch of Unscrew America, the brainchild of An Inconvenient Truth producer Lesley Chilcott and Austin's SG&M Idea City.
The site is about getting people to Unscrew their regular light bulbs and to screw in more energy-efficient ones in the form of CFLs and LEDs. LEDs are the next big thing in lighting technology and use 97% less energy than regular lightbulbs. They're trying to share all these nifty facts with everyone, but it's evident their target audience are Millennials as the site reads more like a game and resembles something that might have come out of Napoleon Dynamite's notebook. Aside from looking cool, it's filled with tons of useful information about both types of bulbs, covering everything from disposal of your CFLs when they burn out to a highly complex mathematical algorithm about how buying more expensive bulbs now can save you money in the future. Check it out at UnscrewAmerica.org.
Nicole Walters
GreenIsUniversal.com
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comments
Posted by: Betsy (Click NPR Story) on February 22, 2008 07:19 AM
Is anybody disposing of CFL Light Bulbs correctly? Stop TOXIC AMERICA!
Posted by: Melanie Mahaffey on February 25, 2008 12:20 PM
Please note that Austin's GSD&M Idea City created the Unscrew America campaign.
Posted by: Laney Clevenger on March 3, 2008 03:12 PM
http://www.earthhourus.org/
I rec'd this site...March 29 around the world in various cities at 8 pm local times, folk are turning off their lights. Thought this might be of interest to the Green folk at GE/Universal?
Posted by: TitanGreens on March 7, 2008 08:49 AM
We profiled UnscrewAmerica.com on our awesome web show Media Mulch! Check it out
http://video.titantv.com/content/000B00O9/video.aspx